Director: Mani Ratnam everyone is ready to meet again Vijay Sethupathi for an exciting new project after their successful collaboration in ‘Chekka Chivantha Vaanam.’ The upcoming film, which also stars: Sai Pallavi of the female lead, has already created a lot of interest among movie lovers. Backed jointly by leading production houses, the yet-to-be-titled film will feature music composed in AR Rahman: Though the makers are expected to start filming only in early July, the project is already making headlines for a major business milestone.
Netflix: secures OTT rights even before the broadcast begins
According to Cinema Express, Netflix acquired the digital streaming rights to the film even before the cameras started rolling. The OTT deal is said to have been closed at around Rs 20 crore, making it one of the biggest pre-production digital deals for a content-driven Tamil film. Though the amount is lower than the OTT amount of Mani Ratnam’s recent big-budget films like ‘Ponniyin Selvan’ and ‘Thug Life,’ industry insiders point out that these projects have big productions and star-studded casts. However, sealing a major OTT deal before the start of production shows the confidence that streaming platforms have in Mani Ratnam’s storytelling and the film’s overall potential.
Sai Pallavi joined Mani Ratnam and Vijay Sethupathi for the first time
Tentatively titled Production no. 23, the film is expected to go on floors on July 5. One of the biggest attractions of the project is Sai Pallavi’s first ever collaboration with Mani Ratnam and Vijay Sethupathi. While the storyline and supporting cast are still under wraps, the film is said to be an intense romantic drama. It is now exciting to witness yet another wonderful musical combination of AR Rahman and Mani Ratnam on the big screen.
Expectations are high for the upcoming movie
Apart from all these things, the OTT pre-release deal further enhances the level of anticipation surrounding the movie. This clearly proves that this particular film has already received some good market value before its shooting started. Mani Ratnam’s consistency, Vijay Sethupathi’s multi-dimensional performance skills, and Sai Pallavi’s rise to fame ensured that this film became the most anticipated release in Kollywood. Official information about the movie’s name, first look, and other cast details is expected to be made soon. Until then, the recent deal with Netflix has once again created a buzz around one of the most anticipated projects in Kollywood.
