JLR India has introduced an Assured Purchase Program for customers purchasing selected Range Rover, Defender and Discovery models in the country. The new initiative promises an assured future value of up to 55 percent of the vehicle’s ex-showroom price.Developed specifically for the Indian market, the program combines a predetermined recovery value with advanced financing options. Eligible customers can opt for flexible ownership while receiving a guaranteed minimum buyback value at the end of the agreed period, subject to model eligibility, mileage limits and dealer-specific terms and conditions.According to the company, the scheme addresses one of the key concerns among luxury car buyers: resale value. By setting a minimum future value at the time of purchase, customers get more clarity on ownership costs and can plan future upgrades with more confidence.Commenting on the announcement, Rajan Amba, Managing Director, JLR India, said the program is designed to provide customers with greater confidence by guaranteeing the future value of their vehicle. In addition to the secured purchase, JLR India has also implemented enhanced financing solutions that offer more flexible monthly payment options. The company says these financing plans are aimed at improving the convenience of ownership and making it easier for customers to upgrade to a new JLR vehicle in the future.The Assured Purchase Program will be available through participating authorized JLR dealers across India. However, the company has clarified that the insured value, ownership of the property, mileage limits and eligibility criteria may differ depending on the model and retailer.Stay tuned to TOI Auto for the latest updates on the automotive sector and follow us on our social media handles on Facebook, Instagram and X.
