As the countdown for ‘Jana Nayagan’ draws near, the makers have launched a new promotional campaign which is already grabbing attention on social media platforms. Instead of traditional advertising, the team created a unique Flying LED display, to celebrate the film’s release. The innovative campaign has become one of the biggest talking points online, with aerial display videos widely shared on social media platforms ahead of the film’s theatrical debut.
Flying LED campaign created buzz for ‘Jana Nayagan’ before release
The makers shared the video online and wrote, “First time in cinema… Witness Flying LED experience for #JanaNayagan ♥️.” They also added the hashtags #JanaNayaganFromTomorrow, #JanaNayakuduFromTomorrow and #JanNetaFromTomorrow indicating the release of the film in multiple languages. The special offer has generated a lot of excitement among fans, with many praising the new marketing strategy and calling it a fitting tribute to Vijay’s expected last film before his full-time political career.The promotional video features a large illuminated LED screen hanging in the night sky, showing the title of ‘Jana Nayagan’, Vijay’s visuals and the film’s release announcement. The glowing display hovered over the city, capturing the attention of onlookers below, while fans cheered and recorded the moment on their cell phones. The unique visual presentation gave the audience a new promotional experience rarely seen for an Indian film and added to the festive atmosphere surrounding the release.
More about ‘Jana Nayagan’
Directed by H Vinoth, the stars of ‘Jana Nayagan’ Pooja Hegde, Bobby Deol, Mamita BaijuPrakash Raj, Priyamani, etc. along with Vijay. Anirudh Ravichander scored the music, and the film was certified ‘A’ by the CBFC with a runtime of 3 hours and 3 minutes.
