Even before its theatrical release, SyriaThe next film ‘Vishwanath And Sons’ is in the news. The family drama is getting a lot of take from distributors and exhibitors, which shows the growing faith in the actor’s box office draw. The sensational pre-release business of the film has become a major talking point in the Tamil film industry as fans await the trailer and promotional campaign. Trade circles believe that the project will enter theaters with strong commercial momentum.
Tamil Nadu theatrical rights reportedly sold at a huge price
According to Filmibeat, ‘Vishwanath And Sons’ has bagged an impressive pre-release deal in Tamil Nadu. The theatrical rights of the film in the state were reportedly sold on a minimum guarantee (MG) basis for Rs 45 crore, making it one of the biggest business deals of Suriya’s recent career. Directed by Venky Atluri, the film is set against the backdrop of family relationships, emotions and business, with Suriya playing a role that is expected to show another side of the actor. The movie is scheduled to be released worldwide on August 14, taking advantage of the Independence Day holiday weekend.
The break-even target is reportedly set at Rs 110 crore globally
Reports also suggest that ‘Vishwanath And Sons’ will have to collect around Rs 110 crore worldwide to recover the total investment and enter the profit zone. The figure includes projections based on theatrical collections in various markets. The numbers are based on trade estimates, but they highlight high hopes for the project. The film has already made its mark with several distribution moves even before release and is one of the most anticipated Tamil releases of the time.
‘Karuppu: ‘ success increased the film’s commercial expectations
The strong pre-release business is also due to the success of Suriya’s previous release, ‘Karuppu,’ which became a huge box office hit and helped boost the actor’s market value. The success reportedly boosted distributor confidence, resulting in aggressive deals for ‘Vishwanath And Sons.’ Trade experts will be watching closely to see if the film can translate its strong pre-release business into a successful theatrical run when it hits theaters next month, with some promotional updates (trailer and songs) yet to be revealed.