Riding high on the historic success of his landmark hits ‘Thandel’, ‘Yuvasamrat’, Naga Chaitanya has broken the best career milestones yet again with his upcoming mystical action-adventure thriller, ‘Vrushakarma’. Even before the end of production, the much awaited film helmed by ‘Virupaksha’ fame director Karthik Varma Dandu has locked a big non-theatrical business deal.
Zee5: acquired Vrushakarma OTT and satellite rights
According to a Hindustan Times report, Zee has acquired the combined digital streaming and satellite rights of ‘Vrushakarma’ for around Rs 50 crore. While the makers are yet to make an official announcement, the reported deal is said to be one of the biggest non-theatrical deals for a Telugu film in recent times. The acquisition is expected to include Zee5’s OTT premiere and television broadcast rights. Trade experts believe that the agreement has greatly strengthened the pre-release film business, allowing producers to recoup a significant portion of production costs even before the film hits theaters.
More about Naga Chaitanya starrer ‘Vrushakarma’
Directed by Karthik Varma Dandu, ‘Vrushakarma’ presents Naga Chaitanya as: Arjun:a treasure hunter drawn to a mysterious world filled with ancient secrets and mythological elements. Meenakshi Chaudhary plays the female lead and is reportedly seen as an archaeologist named Daksha. The film was mounted on a grand scale with high production values ​​to boot. The recently revealed look has already attracted stunning visuals, action-packed sequences and an intriguing story line.
After ‘Thandel,’ all eyes are on Vrushakarma’s theatrical release
The OTT deal comes after Naga Chaitanya’s successful run in ‘Thandel,’ and ‘Vrushakarma’ is another landmark project in his career. Industry insiders say that the strong pre-release business confirms the belief that streaming platforms are in the content and commercial prospects of the film. While the shooting is going on fast, the makers are expected to announce the release date soon, and the excitement continues to grow. If the reported deal is officially confirmed, ‘Vrushakarma’ will be one of the biggest digital acquisitions of Naga Chaitanya’s career, leading to one of the actor’s most anticipated theatrical releases.